PRIVACY POLICY – FREDMAN GROUP OY


We at Fredman Group Oy (“Fredman”) take the privacy of our customers seriously. We are committed to protecting all personal data and other information collected in connection with our services. We also process the data as required by law. The purpose of this privacy policy is to describe the principles and practices that we at Fredman follow in order to safeguard the privacy of our customers. This privacy policy is complemented by the data protection statements for our personal data registries in each of our services. We update them as our operations or services change or evolve. We recommend that you check our latest data protection statements regularly.


THE PROTECTION OF CUSTOMERS’ PRIVACY IS A FUNDAMENTAL VALUE AT FREDMAN
Pursuant to section 24 of the Personal Data Act, this privacy policy describes the data subject’s rights and the principles that Fredman applies in the processing of personal data.


GENERAL PRINCIPLES OF PROCESSING PERSONAL DATA
Processing of personal data must always be justified and it must be necessary for Fredman’s business operations. The collection, processing and disclosure of personal data are described in the respective data protection statements. Fredman will only process data that is necessary for our operations and specified in the data protection statement.


WEBSITE TRACKING
Fredman’s website is open to everyone, and the browsing of the website does not require registration. The website collects statistical data on site use to support website development. Cookies are used to collect statistical data on website use as follows:

Different types of statistical data cannot be linked to one another.


COOKIES AND HOW WE USE THEM
We use cookies on our website. In addition to statistical purposes, cookies are used to ensure that our services are safe, efficient and user-friendly.
A cookie is a small text file sent to and stored on a user’s computer, allowing the website to remember frequent visitors to the site.
The purpose of cookies is to help Fredman improve the usability and content of its website. Cookies allow Fredman to provide visitors with relevant information and services and focus its marketing efforts in a meaningful way. Information collected through the use of cookies will not be disclosed to third parties. Users are deemed to have accepted the use of cookies when they visit Fredman’s website, fill out forms on the site and allow cookies in the site settings.
Information collected through the use of cookies will not be linked to personal data without the consent of the user. If a user identifies himself/herself by entering personal data on a form on the website or visits the site through a link contained in an email sent by Fredman, the cookie information can be linked to the user’s personal data.


THIRD-PARTY COOKIES
The website may also contain third-party cookies, such as tracking and analytics cookies. Third parties may place cookies on your device when you visit Fredman’s website.


USE OF COOKIES ON THIRD-PARTY WEBSITES
In addition to the cookies used on Fredman’s site, Fredman also uses cookies to target its own online advertising on third-party sites. In these cases, Fredman cooperates with companies specialising in online advertising technology. The information collected helps Fredman target its advertising to users based on past online behaviour and other factors so that Fredman’s ads will reach the people who are most likely to be interested in them.
In addition, Fredman and its partners may collect information about the effectiveness of the ads. For this purpose, we may collect, for example, the following information:
•   the number of times a particular ad has been shown in the browser
•   whether or not the ad was opened

USER TRACKING
We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioral data with other data we can gather from e.g. chat interactions. Leadoo uses etag tracking in order to hook together the same users behavior over several sessions. Please check out Leadoo Marketing Technologies Ltd’s Privacy Policy (https://leadoo.com/privacy-policy/) for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on how Leadoo works as a GDPR compliant processor, see https://leadoo.com/privacy-policy-processor/

COOKIE DECLARATION


DISABLING COOKIES
You can disable cookies if you do not wish Fredman to access the above information through cookies. You should note, however, that some pages will not function correctly if cookies are disabled.


CUSTOMER COMMUNICATIONS AND DIRECT MARKETING
Fredman sends out direct marketing or customer communications messages electronically when the processing of personal data is based on a customer relationship, a person’s consent or other relevant relationship. You have the right to refuse to allow Fredman to send you any direct marketing or customer communications. Please note that we always try to send information that is topical and useful and we strive to keep the number of messages reasonable.


INFORMATION ON FORMS
Personal data collected through forms on Fredman’s website may be used for personalised marketing and advertising with your consent.


LINKS
Our website may contain links to websites maintained by others. Fredman is not responsible for the privacy policies applicable to such sites nor for any content displayed there.


UPDATES TO THE PRIVACY POLICY
Fredman reserves the right to amend this privacy policy without notice.