Fredman Group

Gustafsson driving strategic growth and international expansion

September 15, 2025

Katia Gustafsson has been appointed as a new member of the Fredman Group Board. Since August, Katia has served as Marketing Director for Orkla Finland’s Snacks business. Katia joined Orkla from Transmeri Oy, where she served as Chief Business Director, responsible for strategic development and leading business units.

Katia Gustanfsson works as a Marketing Director for Orkla Finland’s Snacks business.

Katia brings over 20 years of experience in leading marketing and category management for both global and domestic brands. Her previous roles include positions at Paulig, Altia, and Novartis.

– Fredman has all the ingredients to become the leading manufacturer of sustainable kitchen products in the Nordics. I see Fredman as a company that punches above its weight, driven by strong ambition—especially in areas like sustainability. I’m truly excited to support Fredman’s growth journey through my role on the board,” says Katia Gustafsson.

Chair of the Board Niklas Wickström believes Katia’s experience will support the company’s strategic growth.

“Katia brings valuable expertise in areas critical to Fredman’s growth—export, international expansion, and brand development within large organizations. Her experience will also support our growth in the domestic market, which remains at the core of our business,” says Niklas Wickström.